Category Marketing Manager

Role Overview

The Category Manager turns shopper and market data into clear, actionable insights that drive category growth for both the business and retail partners. Blending data analysis with category strategy and customer leadership, this role shapes ranging, merchandising, pricing and promotional decisions.

Acting as the bridge between commercial, marketing and retail teams, the focus is on ensuring decisions are insight‑led and rooted in real shopper behaviour.

Key Responsibilities

• Own and deliver an insight‑driven category strategy that unlocks sustainable growth
• Build strong, influential relationships with key retail partners
• Identify opportunities through shopper insight, market trends and competitor analysis
• Partner with Brand teams to embed category and consumer insight into innovation plans
• Turn complex data into compelling stories that influence customers and internal teams
• Champion the voice of the shopper by understanding missions, behaviours and drivers
• Lead shopper insight projects that deliver clear commercial recommendations

Core Competencies

Leading Performance

• Takes ownership, delivers to high standards and follows through on commitments

People & Talent

• Supports development through coaching, feedback and inclusive collaboration

Business Awareness

• Applies commercial understanding to interpret data and support sound decision‑making

Leading Change

• Positively supports change and keeps teams engaged and outcome‑focused

Collaborating & Influencing

• Uses insight and strong communication to influence and build trusted partnerships